Michigan AG Sent Letter to Kroger Calling Out Deceptive Advertising of Cage-Free Eggs

MARCH 31, 2023

Michigan Attorney General Dana Nessel’s office sent a letter to the CEO of Kroger Co., a regional grocery store, calling for the company to address its false advertising of eggs. Pointing to results from a study by Data for Progress, the letter explained that customers can easily mistake terms such as “Farm Fresh” and “Grade A” to be synonymous with “cage-free” labels, which misleads customers into buying eggs they falsely believe were not raised in cages. In a statement, AG Nessel said: “Grocery shoppers throughout the state should be able to decipher and trust the advertising in whichever grocer they shop. Grocers must be transparent and honest in their in-store marketing. It is troubling to read reports saying that is not what all customers are experiencing.”